Promostyl first did an indepth study of this group in 2003 and has continued to keep an eye on their evolution in the market.
 
The American retailer GAP recently launched a new label called FORTH & TOWNE geared at mature womenof varying styles and sizes.
 
The ten new stores have been designed by the architect David Rockwell of Nobu and W Hotel chains fame. Special attention was given to creating a friendly and comfortable environment, down to the size of the changing rooms.
 
We all remember the 2005 Dove campaign that presented women of all ages and shapes.
 

Promostyl’s study « Baby Boomer Generation » shows the reality of women in their 50s and 60s. It explores their new desires, enegy and modern outlook.
This study remains extremely relevant today. It is comprised of a two- part study called “Art of Living” and “Spirit of Elegance”, and a 55 minute DVD that includes interviews of women from around the world and a break down of important elements and strategies to be aware of in this market. This is a generation that have been pioneers throughout their lives and continue to be today.
 
For more information on this study, please contact Pascale Le Grill (France) your local Promostyl agent.